Frequently Asked Questions

Who operates Smallwood Floral House?

Katie Smallwood is the passionate owner and operator of SFH nestled in the heart of Newport Beach and has over 3 decades of experience in the floral industry. Katie's journey began in 1995 with a humble flower stand in Scripps Ranch in San Diego. Her love for flowers and dedication to her craft propelled her to Laguna Beach in 2000, where she immersed herself in the vibrant artist community, honing her skills as a florist and expanding her talents and experience.

“I have designed a wedding in every hotel in Laguna Beach” (Katie Smallwood).

Since 2000 Katie has been the driving force behind SFH, cultivating not only beautiful florals but also lasting relationships with her clients. Many have been using her service for over 20 years! Katie shares her love for her work with genuine joy, allowing every client's vision to effortlessly bloom.

What is the experience Smallwood Floral House has with beautiful weddings and large events?

All designers are dedicated to every client and enthused with ideas to help work with any budget. Our experience extends to accommodating up to 450 guests with ease. I exclusively collaborate with trusted partners, because of the importance of reliability and quality. This makes planning the special day seamless and easy for us all.

Who is Katie Smallwood?

I am excited to share who I am with you. I am high-energy and very detail-oriented. I am always looking for ground-breaking ways to do things the best way possible. I am very dependable and committed to my work and family. I work well under pressure, undergo difficulties, and easily conquer problems. I love to look at magazines of art it relaxes me and inspires me and I love to connect it with my work. Each design reflects my bold personality along with my femininity and delicacy….like a Peony!

Inspiration is the key to my creations. My work is my life's reason. I look forward to your next private event!

Who are some of our clients?

I have had the privilege of designing exquisite floral arrangements for both exclusive and corporate celebrations. I have worked with some well-known companies such as: Abbvie, LPA, Google, Hewlett-Packard, USC Norris, USC Keck, and Christian Dior. Our extensive experience allows me to work with you closely and provide guidance and input on color palettes, style, and flower choices. Repeat clients completely trust us and I can take care of everything. “I am ready to create your event with style and ease” (Katie Smallwood).

What is the average cost of flowers for your wedding day?

The average cost for 150 guests with ceremony, personals, and reception is approximately $4300.00.

Do you do small weddings?

Does SFH travel for an event?

Of Course. SFH have done just a bridal bouquet and boutonniere.

Of course, SFH travels and has experience executing weddings in Hawaii, Kansas, Napa Valley, and Palm Springs! It is effortless to get flowers wholesale worldwide with our connections. Most of our work is in Orange County, San Diego, and Los Angeles but I will go anywhere for you!

Is SFH like other flower shops?

No, SFH is a personal private event and wedding florist. I also do weekly floral installations and deliveries throughout Orange County. SFH caters to private clients for all floral and plant needs for home offices and events. I am by appointment only/pre-order only and I take orders of all sizes. No order is too big or too small.

Do you do same-day deliveries?

Yes, I take orders every day and can do the order within 3 hours. I require each order to be in by noon every day to ensure delivery. You can always text or call anytime. I always answer the phone!The minimum order is $70.00 in Orange County.

Is SFH an expensive florist?

No, I am very fair priced and you get beautiful flowers that are truly long-lasting. Katie has been purchasing flowers for many many years and have watched the prices dramatically change over the years. We all know inflation is real these days. I am very good at working with budgets and substituting flowers and ideas in order to save. I also take care and I am loyal to my flower vendors. I work very fast and have an excellent team. When you use SFH you always end up with MORE!

What are the goals for SFH in 2024?

Our goal as a business is to:

Be Progressive- to grow the company name
Be a Group- to learn from one another
Be Teachable- to work openly together
“Bloom with Grace; Grow in Love” (Katie Smallwood).